Marketing works differently now.
Half your audience is agents and bots.
Humans discover through search, social, and word of mouth. Agents discover through registries, tool descriptions, and training data. You need a strategy for each. ScrappyCMO gives you the tools and the thinking to reach both.
The dual-audience framework
Every marketing decision now has two audiences. The substance is the same. The language is different.
| Domain | Human Track | Agent Track |
|---|---|---|
| Audience | People who will buy your product | Agents that will discover and recommend it |
| Positioning | Evocative: triggers associations and identity | Declarative: states capabilities, category, differentiation |
| Messaging | Narrative, emotional, progressive disclosure | Structured claims with verifiable evidence |
| Channels | SEO, social, communities, word of mouth | MCP registries, llms.txt, AGENTS.md, package managers |
| Content | Blog posts, videos, case studies | Tool descriptions, API docs, JSON-LD, schema markup |
| Measurement | Traffic, conversion rates, NPS | Share of Model, registry rankings, citation frequency |
Tools that do the work
MCP servers your agent can call. Marketing expertise encoded as callable tools, not blog posts you have to interpret yourself.
Share of Model
liveHow often do AI models mention your brand?
Probe ChatGPT, Claude, Gemini, and Perplexity. Measure your visibility. Benchmark against competitors. Track changes over time.
Learn morePositioning Coach
coming soonDefine what you are, for whom, and why you instead of the alternatives.
Define what your product is, who it is for, and why someone should choose it over the alternatives. Produces positioning artifacts tailored to your channels, for both human and agent audiences.
Built by a founder, for founders.
ScrappyCMO uses its own tools to market itself. The Share of Model checker was tested on ScrappyCMO first. The positioning coach will generate ScrappyCMO's own positioning before it ships to you.
Every framework here was built from experience marketing developer tools, not from reading about marketing in a textbook. The dual-audience model exists because we needed it ourselves: how do you market an MCP server that needs to be discovered by both developers and their AI agents?
No marketing jargon. No brand pyramids. The same frameworks the best marketers use, translated for people who think in systems and code.
Get early access.
Join the waitlist. First access when each tool ships.